After reading through the recent news announced Friday, I am really disturbed by what is coming of the News Corp and Google partnership. Michael Grey points out that it is already costing him $2 - $3 a day from clicks on his name that are immediately leaving his site. Not sure what this will mean for the ultra amazing Google quality scores (NOT!) or if advertisers not wanting to pull out of the search network will end up making negative adjustments for the terms getting large amounts of junk traffic. I can see Google will need to address this problem sooner rather than later as not to upset its many advertisers spending $xx,xxx to $xxx,xxx monthly through the Adwords network.
Another fun twist to the Google PPC saga and it will certainly be interesting to see where it all ends up. I will keep you posted on any major news that surfaces on this front.
Hi Lee:
This Google, Myspace issue has got alot of folks up in arms. And after reading a few different post on the subject to be honest I didn’t really get it until I read yours. Thanks for clearing things up for me.
Correct me if I’m wrong but Adsense ads display ads based on the content and the keywords picked by the advertiser matching. So couldn’t Michael Gray make his keyword selection more specific and utilize negative keywords to aid him. Most Myspace content is hardly optimized. But I could be wrong. Just a thought.
[…] Well the short of it is that Google is now allowing their ads to fly on Myspace.com as a part of the content network. As far as I can tell many fear the Myspace traffic is not very qualified. But after reading Lee Dodd’s post and Michael Gray’s post I figured I will just wait and see what will happen. I have a couple of PPC campaigns coming up and I hope to god they won’t fly my ads on myspace. Not the market these campaigns are aiming for. […]