Lee Dodd

     
 
Setting Goals

For the past 6 years, I have set goals for my forum. Around this time each year I sit down and look over all the stats, analytics, etc. and come up with where I’d like to be a year from now. Here were my goals for 2006:

* 20,000 Members by Jan 1, 2007
* 32 New Members/day
* 2 New Tutorials a Week
* 5 New Code Snippets a Week
* 5 New Resources a Week
* 1,000,000 Page Views/mo
* 300,000 Unique Visitors/mo
* 400 Posts/day

Now, to look at where I am today:

* 19,000 Members (On track for 20k)
* 79 New Members/day
* 4 New Tutorials a Week
* 8 New Code Snippets a Week
* 1 New Resources a Week
* 550,000 Page Views/mo (The way I measured page views changed)
* 300,000 Unique Visitors/mo
* 250 Posts/day

Out of 8 goals, I was able to meet 6. The areas I still need to work on are member submitted content, posts per day, and page views. So what should my goals be for 2007? Here’s what I’m shooting for:

* 75,000 Members by Jan 1, 2008
* 150 New Members/day
* 8 New Tutorials a Week
* 12 New Code Snippets a Week
* 5 New Resources a Week
* 800,000 Page Views/mo
* 500,000 Unique Visitors/mo
* 400 Posts/day

Now to develop a plan to reach those goals, I’ll share my plan with you at a later date, but I’d like to see what your goals are for 2007.

by Chris Kenworthy @ Ackfoo.com

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This entry was posted on Wednesday, December 13th, 2006 at 1:23 pm and is filed under Management, General, Guest Contributors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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5 Comments »

Comment by Peter Davis
2006-12-13 13:43:10

Those numbers look really, really good, but the Post/day looks way out of wack. I mean, it’s less than 1/2 what I’d expect to see considering your other stats.

 
Comment by Chris
2006-12-13 13:59:43

Peter, I agree. My forum is mainly for programming help, so people register, ask 1 or 2 questions, and never come back. They are usually taking some sort of class and after the class is over, they have no need for the site. Attracting “experts” and professionals that need the site on a recurring basis is what I’ve been focusing on.

 
Comment by Laura Alter
2006-12-13 19:59:09

Chris - How active is your Off Topic area? You are obviously getting people there for you content, but then you need to keep them there with your fun OT community. :)

BTW, fantastic tracking of your goals. That’s great. You have clearly worked hard this year! Here’s to a great 2007!

Laura

 
Comment by Lee
2006-12-13 22:14:03

I love it man…definitely a reminder to me to set / layout some specific goals. Time to get to work…

 
Comment by Webmaster Money
2007-07-02 07:58:21

I know that you have some break right now but isnt it waisting? You had such a nice plan and now it will be gone.

 
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