Comments on: Media Kits - To Price or Not To Price? http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/ Cutting edge advice on community management, monetization, and buying / selling websites Thu, 04 Dec 2008 05:20:44 +0000 http://wordpress.org/?v=2.0.7 by: WoodiE http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2097 Mon, 04 Dec 2006 21:11:06 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2097 I'll have to disagree with Rex on this - "when you sell a car there is a price". I don't know what part of the country Rex lives in but I know around here very few car lots put prices on cars, that is of course it's a brand new car. Other then that it's usually just a year listed. Nicely done Chris! I’ll have to disagree with Rex on this - “when you sell a car there is a price”. I don’t know what part of the country Rex lives in but I know around here very few car lots put prices on cars, that is of course it’s a brand new car. Other then that it’s usually just a year listed.

Nicely done Chris!

]]> by: Rex http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2096 Fri, 24 Nov 2006 21:31:05 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2096 I don't think you can just judge by a site whether you can afford the advertising or not. Personally I have a budget that can range from 0-10k but if I don't have a price I will never know what they want. I don’t think you can just judge by a site whether you can afford the advertising or not. Personally I have a budget that can range from 0-10k but if I don’t have a price I will never know what they want.

]]> by: Keith http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2095 Fri, 24 Nov 2006 07:41:32 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2095 Hi, I really like the design, just one thing I would add are headings on the pages. That's what most people usually look for. And from a usablity point of view, I think they should be standard. Nice work Hi,

I really like the design, just one thing I would add are headings on the pages. That’s what most people usually look for. And from a usablity point of view, I think they should be standard.

Nice work

]]> by: Nathan http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2094 Fri, 24 Nov 2006 04:22:34 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2094 I'm working on a new Media Kit and Rate Card as we speak so I'll share how I'm doing it. I'm going to have a PDF Media Kit that sells my website, has stats, and shows ad placements. However it will not show prices. On the same page as the media kit there will be a quick contact form for someone to put in their contact info and what they want to advertise. Once they fill it out and hit send they will automatically be emailed a thank you note from me and a link to our Rate Card which is a one page PDF document that has the ad placements for the site along with the prices. I will then either email them or call them the next day to follow up. As with any sales situation your win rate will go WAY up if you have some way of following up with a potential customer. I’m working on a new Media Kit and Rate Card as we speak so I’ll share how I’m doing it.

I’m going to have a PDF Media Kit that sells my website, has stats, and shows ad placements. However it will not show prices.

On the same page as the media kit there will be a quick contact form for someone to put in their contact info and what they want to advertise. Once they fill it out and hit send they will automatically be emailed a thank you note from me and a link to our Rate Card which is a one page PDF document that has the ad placements for the site along with the prices.
I will then either email them or call them the next day to follow up.

As with any sales situation your win rate will go WAY up if you have some way of following up with a potential customer.

]]> by: Lee http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2093 Wed, 22 Nov 2006 04:55:43 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2093 I understand Chris's desire to try to close the ad sale himself, rather than relying on the media kit to do it. I understand Chris’s desire to try to close the ad sale himself, rather than relying on the media kit to do it.

]]> by: Matt http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2092 Wed, 22 Nov 2006 04:32:24 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2092 I personally like to see a price, but I can see how not including it may give you a chance to talk to more advertisers personally. @ Rex: As an advertiser, you should be able to judge generally whether you can afford an ad on a site or not based on the numbers presented anyways, so I don't think that's a huge deal. I personally like to see a price, but I can see how not including it may give you a chance to talk to more advertisers personally.

@ Rex: As an advertiser, you should be able to judge generally whether you can afford an ad on a site or not based on the numbers presented anyways, so I don’t think that’s a huge deal.

]]> by: Rex http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2091 Wed, 22 Nov 2006 02:15:15 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2091 Well you just said it yourself. The media kit is the sales pitch so that is your sell. The price just tells people if they can afford it or not. ;) Well you just said it yourself. The media kit is the sales pitch so that is your sell.

The price just tells people if they can afford it or not. ;)

]]> by: Chris http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2090 Wed, 22 Nov 2006 02:13:53 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2090 But what about all the things that don't have prices: most advertisements. A Media Kit is your sales pitch. It's your way to say "If you're truly interested, contact me and we'll talk". If you post your prices, people will make an immediate judgement and you may never get the chance to really "sell" your ad space to them. But what about all the things that don’t have prices: most advertisements.

A Media Kit is your sales pitch. It’s your way to say “If you’re truly interested, contact me and we’ll talk”. If you post your prices, people will make an immediate judgement and you may never get the chance to really “sell” your ad space to them.

]]> by: Rex http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2088 Wed, 22 Nov 2006 02:10:28 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2088 Why not put a price? When you sell a house you put a price, when you sell a car there is a price, when you buy something at a grocery store there is a price. Without a price nobody knows if they can afford it or not. Why not put a price? When you sell a house you put a price, when you sell a car there is a price, when you buy something at a grocery store there is a price.

Without a price nobody knows if they can afford it or not.

]]> by: Lee http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2089 Wed, 22 Nov 2006 02:09:15 +0000 http://www.leedodd.com/2006/11/21/media-kits-to-price-or-not-to-price/#comment-2089 Nice work Chris - looks sharp. I have always included pricing, but am interested to see how it works out for you! Nice work Chris - looks sharp. I have always included pricing, but am interested to see how it works out for you!

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