Lee Dodd

     
 
Monetizing In The Age Of Tabbed Browsing

I’ve been doing some experiments recently with link units at the extreme top of the page. In FireFox and IE7, the ads display right under the tabs. Using Google Analytics and an AdSense click listener, I’ve found that visitors who are using FireFox are almost 3 times more likely to click ads in this position than users with a non-tabbed browser. It would seem visitors look at their tabs and a text ad immediatley below it may catch their eye. You can see my implementation at dream.in.code.

As tabbed browsers become the norm, the very top of a page looks like a good spot for text ads! Good luck and happy monetizing.

by Chris Kenworthy @ Ackfoo.com

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This entry was posted on Tuesday, September 26th, 2006 at 4:30 pm and is filed under Monetization, Guest Contributors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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12 Comments »

Comment by Brent Wilson
2006-09-26 20:26:05

That is a very good idea and I noticed it while browsing your site.

 
2006-09-26 21:34:18

[…] Over at ForumTrends.com Chris Kenworthy wrote that he found out Firefox users are almost 3 times more likely to click on Google Adsense link units on the very top of a page than IE users. Why? Because Firefox users use tabs. […]

 
Comment by David Turnbull
2006-09-26 23:20:07

That is actually pretty clever.

 
2006-09-27 00:20:07

[…] A nice little tip via Andrew Johnson’s Web Publishing Blog and originally posted as Monetizing In The Age Of Tabbed Browsing over on Forumtrends. I’ve been doing some experiments recently with link units at the extreme top of the page. In FireFox and IE7, the ads display right under the tabs. Using Google Analytics and an AdSense click listener, I’ve found that visitors who are using FireFox are almost 3 times more likely to click ads in this position than users with a non-tabbed browser. It would seem visitors look at their tabs and a text ad immediatley below it may catch their eye. You can see my implementation at dream.in.code. […]

 
2006-09-27 04:09:27

[…] Professional Blogging Sep 27 at 4:58 am by Thord Hedengren -Chris Kenworthy over at Forumtrends has observed that users browsing his dream.in.code site are three times more likely to click his Adsense link unit at the very top of the page than others. He reckons this is because of tabbed browsers keeps the users’ focus on the tabs, which is a pretty safe bet according to me. […]

 
Pingback by Anonymous
2006-09-27 09:21:39

[…] To read his article, please head to forumtrends.com. […]

 
2006-09-28 06:50:40

[…] [ForumTrends] adsense , adsense tips , google , google adsense , tabbed browsing […]

 
Comment by Lee
2006-09-28 09:07:55

Awesome post as usual Chris!

 
Comment by Chris
2006-09-28 13:00:07

Thanks for the comments guys! Let me know your results if you try this.

 
Comment by Jason Drohn
2006-09-28 13:15:38

Hi Chris, great post! I implemented the idea yesterday evening and have received 5 clicks already. Not bad considering the other ads didn’t fall short of normal!

 
2006-09-28 23:40:44

[…] MacWorld: See free stuff in the iTunes 7 store Forum Trends: Monetizing In The Age Of Tabbed Browsing IDG: Arla trycker in kokbok i mobilen […]

 
Comment by Adam
2006-09-29 14:14:51

Hey I hope it is okay but the I borrowed the base of the code, if you have a problem I can take it down.

 
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