I came across this article about Tim Storm of FatWallet.com. He has made the top 50 Fast Company List.
Here is a snipit!
Tim has achieved incredible success. Starting with a small forum and growing it into a community powerhouse. Ask him his secret? He will tell you he was a bit lucky and it’s all about community. Surely community has played a key role in his success, not to mention a well mixed strategy of discount shopping, cashback incentives and loyal users who are in reality fans. Fandom so strong that Tim hardly needs an ad budget- his customers are his advocates.
Rex w/ CruiseLineForums.com and PostYourAdForFree.com
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