I wanted to give everyone an update on the post I made almost one month ago about YPN versus Adsense. I wanted to share additional updates with what is happening in Lee’s world of CPC earnings.
As I have shared previously, I am happy all the way when it comes to working with both Adsense and YPN. I can’t complain about YPN to much although we had a big slump in earnings for 1 week pr more this past month, and I certainly can’t complain about Adsense which I refer to at times as Mr. Consistent. Ever since September 2005, I have seen a continual increase in my CPC network earnings, above and beyond anything I could possibly imagine prior to getting my YPN beta invite.
Here is a screenshot of my Adsense income for February and since I can’t release what I made with YPN, just know that it is almost 5 times what I made with Adsense. I am very excited as this is almost a 90% increase over January’s total CPC network income.
I’m curious how you’re implementing YPN. Have you swapped out Adsense from certain zones? Are you rotating the two?
What strategy has proven most useful?
My question would be…how can you compare the two since you can’t have them on the same pages?
Are you comparing
1. Similar content sites
2. Similar page views
to provide the 5 times one over the other example?
For some reason the math in this whole thing is not working for me. I advertise on both Overture and Adwords and I pay about the same rates per click. So, how can Yahoo pay so much more? Is Google really taking a huge percentage of everything or is Yahoo taking a hit in this beta period to gain interest among publishers?
gosh it’s impressive Lee!!
Hello Lee, its Matt from SP (v12kid)
just wanted to drop in and say hello, I will be reading alot on your site trying to improve my forum. If you get a chance PM me, I have a few questions.
keep it up
matt
I need spell check..sorry I mispelled my name LOL
just wanted to say good work! I have a few questions that I will be asking you about forums, I have a large one that needs a kick in the pants, can I pm you on SP?
Nathan, I have always felt like Adsense pays us publishers VERY little. I hope to have more insight on this in coming months as I am privy to some testing that is taking place. YPN is paying well, and I don’t think they are paying more than they can.
The way I handle testing of YPN and adsense is to run YPN on the complete site for 2-7 days to see how it permormed (CTR and eCPM) compared to the prior adsense earnings. There are also script that allow you to run them both on the site, just not appearing at the same time.